This webinar will reveal highlights from a study conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) that evaluates the value and transformational potential of digital printing for magazine publishers, including the ways they are currently using digital printing, challenges faced in adoption, potential for innovation, and level of understanding of digital printing capabilities. Expert speakers will comment on the study findings and explore the benefits and innovations digital printing offers magazines publishers, including opportunities to increase engagement with readers and boost ROI for advertisers through targeted and personalized print

We'll discuss:

• How publishers are currently using digital printing and obstacles to greater adoption
• How magazine publishers anticipate using digital printing in the future to create more targeted print products
• The role data will play in developing more engaging print magazines
• How targeted and personalized print can drive ROI for advertisers

Click here to register for this free webinar today!

Can't make it on November 29? No problem! Book Business, Printing Impressions and Publishing Executive webinars are archived for 90 days after the live event. Click here to register and get access to this webinar, both live and on-demand.